You're shipping features. Your competitors are shipping stories that sell.
Most B2B SaaS teams between 1M and 10M ARR don't have product marketing. They have a gap where positioning, pipeline, and product adoption should be. I embed as your fractional PMM to close it.
No sales pitch - just a GTM teardown
When growth slows, it's rarely the product
Leading with features, not value
Your product is powerful, but the story focuses on what it does rather than what it changes for the buyer. Deals slow down and sales has to do the positioning work that marketing should have done.
Three teams, way more than three stories
Marketing, sales, and product each describe your product differently. Prospects pick up on it. When your own team can't agree on the pitch, buyers don't trust it either.
Launches without structure or priority
Some go out unplanned. Others compete for the same attention. Either way, the engineering work your team just shipped gets ignored and the revenue impact disappears.
Is your go-to-market strategy actually working?
Most GTM problems aren't random, they follow a pattern. Answer 4 questions and I'll identify yours, with a clear starting point.
Start with what you're actually seeing right now:
Check all that apply
Doing more rarely fixes this. Let's see if the motion itself is working:
Check all that apply
Now let's see if your strategy is actually clear or just feels clear:
Check all that apply
Last one: Does your go-to-market motion run on a system or instinct?
Check all that apply
Product Marketing built on research, not guesswork
A solid GTM foundation
I turn complexity into a clear narrative and deliver a positioning doc your team can actually use.
Clear positioning
A sharp positioning doc built from market, competitor, and win-loss research, then tested in real sales conversations.
Sales assets that get used
Sales tools built around real objections, calls, and proof. Measured by usage and deal impact.
Launch day is just the start
Most launches peak on day one. I coordinate the go-to-market moment across teams, then build the lifecycle messaging that drives adoption, upgrades, and retention long after the announcement.
And there's more:
Foundation first. Then I build.
One weekly sync, async in between, and a shared Notion workspace. You always know what is in progress.
Month 1: Research & Positioning
I research your buyers, analyze competitors, and deliver a positioning doc with messaging pillars. The strategic baseline that everything else rests on.
Month 2: Strategic priorities
Built on the Month 1 positioning, I dive into your pressing priorities. Whether that's inbound lead generation, shortening sales cycles, product adoption, or launch readiness. I work strategically on what moves your revenue most.
Month 3+: Full cadence
The engagement hits full rhythm. Because the positioning foundation is live, execution gets faster. Launches have a brief, messaging is consistent, sales finally knows what to say without asking you first. I double down on what is converting.
Research first. Then I build.
One weekly sync, async in between, and a shared Notion workspace. You always know what is in progress.
Month 1: Research & Positioning
I research your buyers, analyze competitors, and deliver a positioning doc with messaging pillars. The strategic baseline that everything else rests on.
Month 2: Strategic priorities
Built on the Month 1 positioning, I dive into your pressing priorities. Whether that's inbound lead generation, shortening sales cycles, product adoption, or launch readiness. I work strategically on what moves your revenue most.
Month 3+: Full cadence
The engagement hits full rhythm. Because the positioning foundation is live, execution gets faster. Launches have a brief, messaging is consistent, sales finally knows what to say without asking you first. I double down on what is converting.
Let's make sure we're a good fit
This is where I do my best work. Don't fit all of them? Reach out anyway. I can usually figure out if there's a path forward.
You've outgrown founder-led marketing but hiring full-time feels premature
You're scaling from CHF 1M-10M ARR
You're preparing for your next round: Seed, Series A-B
You have a B2B SaaS with early traction
You're based in Switzerland or Germany
Who you're working with
In my early twenties, I played professional basketball. Back problems ended that earlier than I'd planned, and I spent a while figuring out what to do next.
I went back to school and got my MSc in Technology Entrepreneurship at DTU. The whole program was really about one thing: how do you take something technically complex and make it something a market actually wants? I was studying product marketing before I knew product marketing was a job.
The six years after that were spent inside B2B SaaS companies in Fintech, Banking, Cybersecurity, and Shipping. I launched more than 15 products, built the positioning frameworks that took companies from founder-led pitches to repeatable sales motions, and helped teams stop fighting about messaging. The work was always the same underneath: understand the buyer, understand the product, and find the clearest honest line between the two.
I work with European B2B SaaS companies that need senior PMM strategy without waiting six months to hire for it.
Senior PMM strategy in weeks, not months
The Traditional Hire
- CHF 120k-180k salary + benefits + recruiting = CHF 170k-230k total
- 3-6 months to find, then 3 more months to ramp (6-9 months total)
- Often a generalist lacking GTM depth
- 1:1s, alignment meetings, reviews: Easily 5-10 hours/week managing them
- Can't scale down when you hit a slow quarter or pivot strategy
The PMM Co.
- CHF 10'500 / month flat fee, no surprise invoices
- Start in 2 weeks, not 6 months
- Senior GTM strategy, not a generalist or a junior
- Direct access: no account managers, no game of telephone
- Scale up or down monthly, no risk if priorities shift
Try it for 3 months, then 60-day notice if you want out.
The Big Agency
- CHF 15k-25k / month for account managers + junior staff
- Slow communication through account managers
- Cookie-cutter frameworks that don't fit
- They work on 8 other clients. Your product roadmap isn't their priority
- 6-12 month contracts lock you in (even when it's not working)
Two ways to work together
Embedded PMM for the long game, or a four-week sprint to nail your positioning. Pick your entry point.
Fractional product marketing
Your part-time product marketing lead. I start with research, build your positioning, then scale into ongoing launches and enablement. AI handles synthesis and first drafts. I bring the context and strategy.
No long-term lock-in. Cancel with 60 days notice after month 3.
Foundation sprint
Research-backed positioning in 4 weeks. I analyze your market, define your ICP, and deliver messaging that makes complex products obvious to buyers.
CHF 1'800 of your sprint fee applies toward fractional if you continue
Not sure which fits or have a bigger project planned?
Tell me where you're at. I'll help you find the right starting point.