Fractional product marketing that turns complex products into revenue
Research-backed GTM at the speed of AI, with the judgment of a senior PMM. Positioning, launches, and sales enablement for B2B SaaS - without the full-time hire.
When growth slows, it's rarely the product
Leading with features, not value
Your product is powerful, but the story focuses on what it does rather than what it changes for the buyer.
Three teams and way more than three stories
Marketing, sales, and product each describe your product differently. Buyers feel the inconsistency.
Launches without structure or priority
Some go out unplanned. Others compete for the same attention. Either way, the impact gets diluted.
Is your go-to-market strategy actually working?
Most GTM problems aren't random, they follow a pattern. Answer 4 questions and we'll identify yours, with a clear starting point.
Start with what you're actually seeing right now:
Check all that apply
Doing more rarely fixes this. Let's see if the motion itself is working:
Check all that apply
Now let's see if your strategy is actually clear or just feels clear:
Check all that apply
Last one: Does your go-to-market motion run on a system or instinct?
Check all that apply
Product Marketing built on research, not guesswork
One story that sells
We turn complexity into a clear narrative and deliver a positioning doc your team can actually use: problem, outcome, proof.
Clear positioning
A sharp positioning doc built from market, competitor, and win-loss research, then tested in real sales conversations.
Sales assets that get used
Sales tools built around real objections, calls, and proof. Measured by usage and deal impact.
Launches that land
Product launches that create momentum beyond the announcement. Coordinated across teams. Tied to pipeline impact.
One call. Then we get started.
Let's talk
15 minutes to get to know your go-to-market challenges. No sales pitch, just an honest conversation about whether we're the right fit.
Choose your starting point
We'll recommend where to begin based on our chat. Full fractional partnership or a focused sprint, whatever makes sense for you.
Week one
Short intake questionnaire, a quick audit of your positioning and materials, then we align on priorities and dive in.
One call. Then we get started.
Let's talk
15 minutes to get to know your go-to-market challenges. No sales pitch, just an honest conversation about whether we're the right fit.
Choose your starting point
We'll recommend where to begin based on our chat. Full fractional partnership or a focused sprint, whatever makes sense for you.
Week one
Short intake questionnaire, a quick audit of your positioning and materials, then we align on priorities and dive in.
Let's make sure we're a good fit
You've outgrown founder-led marketing but hiring full-time feels premature
You're scaling from CHF 1M to CHF 10M+
You're preparing for your next round: Seed, Series A-B
You have a B2B SaaS with early traction
You're based in Switzerland or Germany
Who you're working with
In my early twenties, I played professional basketball. Back problems ended that earlier than I'd planned, and I spent a while figuring out what to do next.
I went back to school and got my MSc in Technology Entrepreneurship at DTU. The whole program was really about one thing: how do you take something technically complex and make it something a market actually wants? I was somehow studying product marketing before I knew product marketing was a job.
The six years after that were spent inside B2B SaaS companies in Fintech, Banking, Cybersecurity, and Shipping. I launched more than 15 products and built the positioning frameworks that helped those companies scale. The work was always the same underneath: understand the buyer, understand the product, and find the clearest honest line between the two.
I work with European B2B SaaS companies that need senior PMM strategy without waiting six months to hire for it.
Senior PMM strategy in weeks, not months
The Traditional Hire
- CHF 120k-180k salary + benefits + recruiting = CHF 170k-230k total
- 3-6 months to find, then 3 more months to ramp (6-9 months total)
- Often a generalist lacking GTM depth
- 1:1s, alignment meetings, reviews: Easily 5-10 hours/week managing them
- Can't scale down when you hit a slow quarter or pivot strategy
The PMM Co.
- CHF 7'500 / month flat fee
- Start in 2 weeks
- Senior PMM strategy, AI-powered GTM system
- Direct collaboration
- Scale up or down monthly
Try it for 3 months, then 30-day notice if you want out.
The Big Agency
- CHF 15k-25k / month for account managers + junior staff
- Slow communication through account managers
- Cookie-cutter frameworks that don't fit
- They work on 8 other clients. Your product roadmap isn't their priority
- 6-12 month contracts lock you in (even when it's not working)
Two ways to work together
Embedded PMM for the long game, or a four-week sprint to nail your positioning. Pick your entry point.
Fractional product marketing
Your part-time product marketing lead. AI handles research synthesis and first drafts at speed. We handle the strategy, positioning, and launches that actually move revenue.
Cancel anytime after month 3
Foundation sprint
Research-backed positioning in 4 weeks. We analyze your market, define your ICP, and deliver messaging that makes complex products obvious to buyers.
Going fractional after? 30% of your sprint fee applies to your first month.
Not sure which fits or have a bigger project planned?
Tell me where you're at. We'll figure out the right starting point together.